English Learning Platform
Student dashboards and the admin panel of an online English school for children.
The main objective was to fit a colorful, playful and richly accentuated “character” of the website into strict and conservative frames of high-standards school. The new look was to reflect teachers’ and tutors’ rich experience on one hand, and depict real warm emotional climate which encourages children to learn online.
First, we portrayed target audience from different perspectives to find out the most efficient emotional trigger knots of attention. Second, we came up with gamification-based concepts that all were less about scrolling and more about getting involved. Third, we added a bit of childish gaga to the original dry composition. This solution preserved the demanded level of the website’s informative part and introduced the new “let’s learn and play” element.
Illustrated, interactive, informative, bright, professional, trustworthy and pleasant design is appealing to all age groups. Simple navigation, handy interface and nice user experience were achieved by paying close attention to detail. It made all the difference in this project because of the mutually excluding character of some specs.