A focus was placed on the user journey and making the site easy to navigate and a joy to use both on desktop and mobile devices. Application should have been like an Instagram but to subsсribe user has to pay. Basically they pay for getting only verified information.
The main challenge was to keep structure and logic similar to Instagram, but to make it interesting in its own way. We kind of had to add zest to this project.
We created a product which spoke of itself as of the new era in social networks.