We were to focus on the user experience as a journey through website in the first place. It should’ve been felt as an easy to navigate and joyful to use on both desktop and mobile. The application that followed needed to be a lot like Instagram, but for validated and proven users only, so the pay-to-use basis was required to implement.
Instagram original functionality and feel was set as a navigation point in our work. Additionally, we needed to add more interesting and involving features or solutions to the product, so we were open-minded and brainstormed frequently during the development.
The startup was happy with its new-era application that was holding a potential to become a fresh social network standard.