Project Objectives Russia Basketball
We were to reshape an existing basketball portal and make it more mobile-friendly by improving the design logic. Our goal was to do some magic with placement of graphic elements to reach a blend of neat and adaptive visual appearance.
Work Done Experience
The portal is all about basketball - sport news, blog, teams’ background, statistics, merch shop etc. The main challenge was to balance the huge functionality with intuitive user experience.
Result Business
We’ve transformed this product into real basketball universe where fans can enjoy every aspect of their favorite sport, go social within the community, exchange items and collectables, learn more and keep up with hot news feed. Regular happy users carrying their hobby in a pocket. It’s definitely a way to grow one’s audience in no time.
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